.2Performant, a Romanian modern technology as well as partner advertising services firm, revealed on Monday, September 9, at the Bucharest Stock Exchange, that it aims to acquire the Profitshare affiliate networks in Romania and Bulgaria coming from Transformation Advertising. Concurrently, Dante International, the proprietor of eMAG, will become an investor in 2Performant.On September 6, 2Performant’s Panel of Supervisors concluded a preliminary agreement to obtain the Profitshare.ro and Profitshare.bg associate systems possessed by Sale Advertising S.R.L. and Conversion Advertising EOOD.
The deal outlines the principles of the deal as well as is not legitimately binding, corresponding to the business push pointed out by Economedia.The function includes the transmission of the Profitshare business lines coming from Sale Advertising and marketing S.R.L. as well as Conversion Marketing EOOD (as sellers) to 2Performant (as the shopper). Dante International S.A.
(majority investor of Sale Advertising S.R.L.) will be part of business move arrangement as a sponsor.” When the Profitshare deal is completed, we will expand our present capability as well as expand our customer profile in both Romania and Bulgaria. Our experts still have a couple of necessary actions to accomplish, however I am actually self-assured that the groups associated with the transaction on both sides are going to deal with to accomplish all of them effectively. We will definitely reveal our post-acquisition strategies after finalizing the acquisition according to the final contract,” stated Dorin Boerescu, CEO and Founder of 2Performant Network.The deal cost is actually RON 4.3 million, and will be actually paid for 55% in money as well as forty five% in 2Performant shares by means of a funds rise..” 2Performant is actually a youthful and powerful business along with values that resonate along with us.
Our team assume that, after the deal is finalized, the Profitshare company combined along with 2Performant is going to provide higher value to its clients,” said Tudor Manea, General Manager of Dante International SA.2Performant likewise notes that numerous steps continue to be to complete and wrap up the transaction, like the prosperous completion of the due carefulness study by 2Performant.Profitshare was released in 2012 and also currently has a collection of 250 partner plans (consisting of the eMAG group) in Romania and also Bulgaria.radu@romania-insider.com.( Photo source: the business).